A cheat day. Jon Basso was getting tired of being constantly asked if his clients could have a cheat day. So this former Jenny Craig owner and personal trainer has turned his back on healthy living and has built a burger emporium that caters to the overweight and the people who just don’t care about eating healthy.
He figures that if 60% of the population are still overweight despite the efforts of all the experts – maybe the experts are wrong in their approach to help people lose weight. If you can’t beat them join them – his restaurant is the ultimate cheat day. He figures a person will not take losing weight seriously until they hit rock bottom and he feels his restaurant is the perfect place to hit rock bottom. So in his mind he is actually helping people lose weight by selling them the food they crave in an atmosphere that celebrates all things unhealthy.
The Heart Attack Grill, is a burger joint in Arizona (and soon all over the world) that lets 350 pound people eat for free, has waitresses dressed as naughty nurses and gives candy cigarettes to kids. They pride themselves on being politically incorrect at every turn. The good news is that while this place makes no excuses about being a high fat wonderland – they also use all natural products or pre-packaged products – everything is prepared on site. If you are ready to hit rock bottom in order to propel yourself to a healthier life then you can learn more about this temple of unhealthy eating at Jon’s website www.heartattackgrill.com
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